Campaigns

Campaign management for lead distribution

Everything you need to build, price, cap, and optimize lead distribution campaigns across every vertical, all from one place.

live.trupowerdata.com/campaigns
Build & Bid

Launch campaigns with real-time bidding

Spin up campaigns in minutes and let real-time bidding route each lead to the highest-value buyer.

  • Campaign builder to create and manage lead distribution campaigns
  • Real-time bidding to route leads to the best buyer
  • Multi-vertical support across Home Services, Insurance, Legal, and more
Builder
Fast setup
Bidding
Real-time
Verticals
Multi
Routing
Automatic
Caps & Filters

Total control over delivery

Set caps and filters so every lead is delivered on your terms, with nothing hitting the floor.

  • Cap management by day, week, or month
  • Advanced filters to block test, fake, or unqualified leads
  • Priority, price, and custom delivery rules
Daily caps Weekly caps Filters Priority routing Dedupe
Performance Analytics

Know what every campaign earns

Track performance in real time and optimize toward profit, not just volume.

  • Real-time performance analytics per campaign
  • Revenue, cost, and profit visibility by source
  • Optimize toward margin and delivery, not just clicks
Revenue
Real-time
Cost
Per source
Profit
Per campaign
ROAS
Tracked
Ping-Post & Waterfall Routing

Route every lead to the highest bidder, then cascade

Go beyond simple delivery. Ping your buyers, collect live responses, and post each lead to the highest payout, then cascade down your waterfall tiers until it sells.

  • Ping-post: ping your buyers, collect responses, and post to the winner
  • Waterfall tiers cascade each lead until it sells, always at the best payout
  • Automatic fallback and retry with hard loop protection so nothing double-posts
Ping buyers Highest payout Tier 1 Tier 2 Tier 3 Loop protection

Ready to launch your first campaign?

Experience the platform built to route, track, and scale your entire lead operation.