Tru Power Data — Pricing (Preview)
Pricing

Simple pricing that scales with you

One plan with everything to run your lead business. 5,000 leads included, unlimited users and campaigns, and the lowest overage in the industry when you grow.

TRU POWER DATA · Full Business Suite
$299 /month
Billed monthly · cancel anytime
5,000 leads included every month — then the lowest per-lead pricing anywhere
  • Unlimited users & seats
  • Unlimited campaigns & buyers
  • Unlimited pings & pre-pings
  • Lead distribution engine
  • Ping-post & waterfall routing
  • Built-in CRM
  • Ad tracking & spend attribution
  • Campaign management
  • Zip Code AI targeting
  • Client & affiliate portals
  • AI assistant & tools included
  • Compliance suite (TCPA/DNC)
Full access for 14 days. Card required, cancel before day 15 for no charge.

Grow past 5,000 leads? You barely feel it.

Your 5,000 included leads cover most months. Beyond that, you pay per lead on a sliding scale that drops as you scale — down to a fraction of a cent.

$0.04
5K – 10K leads
$0.015
10K – 50K
$0.01
50K – 100K
$0.0018
100K – 500K
$0.001
500K – 1M
$0.0004
5M+

Per lead, only on leads above your included 5,000. No charge for pings, pre-pings, or outbound distribution.

Optional add-ons

Turn on only what you need, right from your dashboard. Usage-based add-ons bill only for what you use.

📞

Trestle Validation

Usage + 20%

Live phone validation, activity scoring and caller ID to scrub dead numbers before they post.

💬

Calls & Texts

Usage + 20%

Tracking numbers, inbound/outbound calls and SMS powered by Twilio.

🎧

Call Transcription

$29/mo

Automatic transcripts and AI summaries on every recorded call.

🔑

API Access

$149/mo

Read-only API tokens to pull your leads, campaigns and reporting into your own stack.

Why Tru Power Data

More included, fewer caps, and no fees that punish you for growing.

📦

Everything in one price

No à la carte core

Distribution engine, CRM, ad tracking, compliance, portals and AI are all in the base plan — not sold back to you piece by piece.

No caps that punish growth

Unlimited by default

Unlimited users, campaigns, buyers and pings. No per-seat fees, no destination limits, no charge for the leads you route out.

🪙

Pay for leads, nothing else

5,000 included

Included volume covers most months, and overage is among the lowest anywhere — down to a fraction of a cent as you scale.

🛡️

Compliance built in

Included

TCPA, DNC and suppression, TrustedForm, litigator scrub and phone validation — the guardrails ship with the platform.

Everything you need to run leads. One price.

Start free for 14 days. Bring your sources, wire up your buyers, and watch leads route in real time.