Get Your Free Masterclass Today!

Learn How We Increased Our ROAS by 57% In Under 30 Days

Never scale the wrong campaign again. Click below to see how we increased our ROAS in 30 days.

  • FREE Ad Tracking AI Demo: Free Video Teaching You How To Increase Your ROAS
ROAS Video Thumbnail

Connect All Of Your Ad Spend In One Place.

Facebook Google YouTube X Snapchat

Tru Power Data is an official partner of all platforms, allowing real-time ad data sync.

Google Logo Google Rating 5.0 ★★★★★
Daniel Linger
Daniel Linger ★★★★★ March 2024
“I run an ad agency and this tool has been life saving for us. We spend millions every year across multiple clients and having the ad tracking in one place saves me a hour or two every week. We’re starting to phase out zapier as well and use it as a posting tool. Highly recommend!”
Google Posted on Google
David T
David T ★★★★★ February 2024
“Eye opening clarity! Before Tru Power it was a pain managing campaigns across a dozen ad accounts… TPD pulls all this data in and now I can see my business on 1 screen… Highly recommend Tru Power Data.”
Google Posted on Google
Cassandra Kaufman
Cassandra Kaufman ★★★★★ January 2024
“We’ve worked with TruPower on different projects. It has always been an absolute pleasure with outstanding results. I can’t say enough good things. The staff at TruPower feel more like friends than a business relationship.”
Google Posted on Google

Performance Metrics That Matter

Track the numbers that drive growth — not fluff. These four core KPIs help you make better marketing decisions, optimize your spend, and scale with clarity.

Person Icon

CPL (Cost Per Lead)

Understand how much you’re spending to generate a single lead. Keeping this number low without sacrificing quality is key to profitability and campaign scale.

Calendar Icon

Appt Cost (Cost Per Appointment)

Tracks what it costs to get a booked call or meeting. This metric is essential for service-based businesses and high-ticket offers that rely on scheduled conversations.

Dollar Sign Icon

CPA (Cost Per Acquisition)

This is what it costs to land a paying customer. CPA gives you a clear view into return on ad spend (ROAS) and helps define your profitability thresholds.

Percent Sign Icon

LTA (Lead to Appointment %)

Shows how effectively your leads convert into booked appointments. A high LTA means your lead quality and follow-up systems are dialed in.