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Tru Power Data is a powerful lead distribution platform built to scale your business. With lead distribution, ad tracking, data warehousing, and CRM, you get everything you need in one place.

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Tru Power Data is a powerful Lead Distribution platform built to scale your business. With features like Lead Distribution, Ad Tracking, Data Warehousing, and CRM, you get everything you need in one place. As a result, you can manage your entire lead operation without juggling multiple tools.

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Download Tru Power Data on Google Play
Download Tru Power Data on the App Store
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Tru Power Data lead distribution platform demo

Lead Distribution

Ad Tracking

CRM

Data Warehouse

Lead Distribution

Our Lead Distribution feature lets you route and deliver leads to clients and call centers in real time using multiple delivery methods. In addition, setup is fast and intuitive, with no manual payloads needed. Because of this, you can start sending leads in minutes without the technical hassle.
  • Direct Post
  • Ping Post
  • Email Post
  • SMS Post
  • Sheets Post

Campaigns

Fully customizable campaigns give you complete control over how leads are sent – whether by ZIP code, custom filters, or delivery rules. Furthermore, you can set up reject flows, filter by any field, and automatically block test, fake, or duplicate leads. As a result, no leads ever hit the floor.

  • Set delivery caps by day, week, or month
  • Send leads by priority, price, or custom rules
  • Apply custom filters on any lead field to block test, fake, or unqualified leads
  • Build reject flows to make sure no leads hit the floor

Data Warehousing

Tru Power Data also includes an in-depth data warehouse that lets you quickly store, access, filter, and analyze unlimited records in seconds. In other words, you get full control over your data without limitations.
  • Unlimited Record Storage
  • Advanced, Custom Filter Option
  • Import, Export & API Capabilities
  • Bulk Data Update Tools
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Tru Power Data data warehouse dashboard
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Tru Power Data ad tracking dashboard

Ad Tracking

Our Ad Tracking feature consolidates all ad spend into one centralized dashboard, making it easy to analyze and compare key KPIs like LTA, CPA, profit percentage, and more. Moreover, you can drill down across every level, from campaign and ad set down to individual ads. As a result, you always know exactly where your money is going.
  • Integrate With All Major Ad Platforms
  • Track All Ad Spend in One Dashboard
  • Real-Time Ad Insights & Tracking
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Tru Power Data CRM mobile app interface

CRM

We also offer a full-service CRM – built by and for sales teams – with smart lead management tools and a mobile app available on both iOS and Android. In addition, it lets your team call, text, and email all from one platform.

  • Call, Text, and Email from One Platform
  • Mass Email & SMS Messaging Capabilities
  • Dynamic Smart Lists for Faster & Consistent Follow-Up
  • Real-Time Performance Tracker
  • Push Notifications via Mobile App
Tru Power Data CRM mobile app interface

Call Distribution

With our Call Routing feature, you can route, transfer, and manage inbound calls with ease – sending every call to the right person, team, or destination in real time. Furthermore, you get unlimited phone numbers and full call tracking with P&L visibility.
  • Unlimited Phone Numbers
  • Call Routing & Transfers
  • Call Tracking with P&L Visibility
Tru Power Data global lead distribution network

Zip Code AI

Zip Code AI provides detailed insights into your clients’ geographic coverage – identifying overlapping ZIP codes, comparing client territories, and helping you maximize ROAS by industry or vertical. As a result, you can reduce leads falling to the floor and make smarter, data-driven territory decisions.
  • Visualize and compare client ZIP code coverage
  • Identify overlaps to reduce leads falling to floor
  • Maximize ROAS with data-driven territory insights
Tru Power Data global lead distribution network
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Postbacks

S2S Conversion Tracking

Our S2S Conversion tools give you full control over your postback strategy. Send conversion data directly to media buying platforms for better optimization. You can trigger postbacks on your own offers for affiliate tracking, and push traffic to external offers via custom postback URLs.

Custom Conversions & Pixel Postbacks

Track and fire customer conversions using pixel and postback support. Whether you’re using standard pixels or custom server-side events, our platform lets you fire conversion events based on user actions—ensuring every sale, lead, or qualified event is properly tracked and attributed across all platforms.

Affiliate Offers

Data-driven affiliate ecosystem that grows with your business.

Add publishers to your offers

Manage Affiliates

Manage Offers

Disposition Reporting

Dispositions let you track lead performance in real time. For example, you can assign statuses like sold, appointment set, and more to keep your reporting clean and accurate. Consequently, you always know exactly what’s working and what’s not across all traffic sources and affiliates.
  • Instantly compare key KPIs like CPL, LTA, and CPA across all traffic sources and affiliates
  • View real-time profit & loss across every channel
  • Filter performance data by client, affiliate, industry, traffic source, and more
Tru Power Data lead dispositions tracking
Tru Power Data scalable lead distribution platform

Community

  • Scale With Leads Course
  • Scale With Leads Community
  • Access To Partner With Us
  • Buy / Sell Leads
  • Resources
Tru Power Data scalable lead distribution platform

Client Testimonials

David T.

Marketing Executive

Eye opening clarity! Before Tru Power it was a pain managing campaigns as I have campaigns spread across a dozen ad accounts so tracking my profits was a pain. TPD pulls all this data in and now I can see my business on 1 screen. From seeing my ad spend / profit across multiple platforms.

Josh P.

Digital Marketer

Incredible company! I rely on Tru Power Data as my go-to CRM for my real estate business and for data storage. They're lightyears ahead of the big box companies many use. Their team is quick to respond and helps with any necessary changes. They've been essential to my company’s success!

Daniel L.

SEO Specialist

I’ve been using Tru Power Data for my ad tracking for about a year. They’ve come out with a few new additioonas that i really like. The disposition reports are sweet. My team is now able to see cost per sale and appointment right within the dash. Overall, very satified with the product!

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