Route every lead. Track every dollar.
Keep more profit.
Tru Power Data is a powerful lead distribution platform built to scale your business. Lead distribution, ad tracking, data warehousing, and CRM. Everything you need in one place, so you can manage your entire lead operation without juggling multiple tools.
Revenue by Vertical
Profit by Vertical
Lead Volume by Vertical
| Client | Submitted | Accepted | Rejected | Returned | CPL | Margin | Sales | EPL |
|---|---|---|---|---|---|---|---|---|
CCClear Choice | 42 | 38 (90%) | 2 (5%) | 0 | $11.20 | 36% | 4 | $18.20 |
HAHome Advisor | 31 | 27 (87%) | 3 (10%) | 0 | $12.40 | 34% | 3 | $15.90 |
DBDaBella | 20 | 18 (90%) | 1 (5%) | 0 | $10.90 | 41% | 2 | $12.10 |
—Unsold | 9 | 0 (0%) | 9 (100%) | 0 | $0.00 | 0% | 0 | $0.00 |
The distribution engine behind every lead
Leads and calls flow in from any source, get scored, filtered, and routed by the engine, then arrive at the right buyer through the channel that fits. No manual steps.
Deliver leads in real time, any way you want
Route and deliver leads to clients and call centers in real time using multiple delivery methods. Setup is fast and intuitive, with no manual payloads needed, so you can start sending leads in minutes without the technical hassle.
- Direct Post
- Ping Post
- Email Post
- SMS Post
- Sheets Post
Total control over how leads are sent
Fully customizable campaigns give you complete control, whether by ZIP code, custom filters, or delivery rules. Set up reject flows, filter by any field, and automatically block test, fake, or duplicate leads. As a result, no leads ever hit the floor.
- Set delivery caps by day, week, or month
- Send leads by priority, price, or custom rules
- Filter any lead field to block test, fake, or unqualified leads
- Build reject flows so no leads hit the floor
Store, filter, and analyze unlimited records
An in-depth data warehouse that lets you quickly store, access, filter, and analyze unlimited records in seconds. In other words, you get full control over your data without limitations.
- Unlimited record storage
- Advanced, custom filter options
- Import, export & API capabilities
- Bulk data update tools
Every ad dollar, one dashboard
Consolidate all ad spend into one centralized dashboard, making it easy to analyze and compare KPIs like LTA, CPA, and profit percentage. Drill down across every level, from campaign and ad set down to individual ads, so you always know exactly where your money is going.
- Integrate with all major ad platforms
- Track all ad spend in one dashboard
- Real-time ad insights & tracking
A full CRM, built by and for sales teams
Smart lead management with a mobile app on iOS and Android. Call, text, and email your leads all from one platform, and keep your team moving with smart lists and real-time tracking.
- Call, text, and email from one platform
- Mass email & SMS messaging
- Dynamic smart lists for faster follow-up
- Real-time performance tracker
- Push notifications via mobile app
Route every inbound call to the right place
Route, transfer, and manage inbound calls with ease, sending every call to the right person, team, or destination in real time. Get unlimited phone numbers and full call tracking with P&L visibility.
- Unlimited phone numbers
- Call routing & transfers
- Call tracking with P&L visibility
Smarter territory decisions, less waste
Detailed insights into your clients' geographic coverage, identifying overlapping ZIP codes, comparing client territories, and helping you maximize ROAS by industry or vertical. Reduce leads falling to the floor and make smarter, data-driven territory decisions.
- Visualize and compare client ZIP code coverage
- Identify overlaps to reduce leads hitting the floor
- Maximize ROAS with data-driven territory insights
Full control over your conversion tracking
S2S conversion tracking
Send conversion data directly to media buying platforms for better optimization. Trigger postbacks on your own offers for affiliate tracking, and push traffic to external offers via custom postback URLs.
Custom conversions & pixel postbacks
Track and fire customer conversions using pixel and postback support. Whether standard pixels or custom server-side events, fire conversion events based on user actions, so every sale, lead, or qualified event is properly tracked and attributed across all platforms.
A data-driven affiliate ecosystem that grows with you
Add publishers to your offers
Onboard publishers and attach them to offers in a few clicks.
Manage affiliates
Track, pay, and manage every affiliate partner in one place.
Manage offers
Build and control offers with custom payouts and rules.
Know exactly what's working, in real time
Dispositions let you track lead performance in real time. Assign statuses like sold, appointment set, and more to keep your reporting clean and accurate, so you always know what's working across all traffic sources and affiliates.
- Compare KPIs like CPL, LTA, and CPA across all sources
- View real-time profit & loss across every channel
- Filter by client, affiliate, industry, traffic source, and more
Built for every side of the lead economy
Whether you generate, buy, or broker leads, Tru Power Data gives you the tools to move faster and profit more.
Lead Sellers
Maximize the value of every lead you generate. Route to the highest bidder in real time and track source-level performance.
- Real-time routing to the highest-value buyer
- Source-level analytics to double down on what works
- Automated caps, filters, and duplicate blocking
Lead Buyers
Stop paying for leads you cannot use. Set precise filters, enforce caps, and get full visibility into what you are buying.
- Granular filters to match your exact criteria
- Duplicate detection and suppression lists
- ROI tracking down to the source and campaign
Brokers & Agencies
Run both sides from one platform. Manage buyers and sources, protect your margins, and give clients their own portal.
- Real-time P&L across every campaign and client
- Client portals with lead-level reporting
- Billing and payouts built in with Stripe
Operators who run on Tru Power Data
Eye-opening clarity! Before Tru Power, managing campaigns spread across a dozen ad accounts made tracking my profits a pain. TPD pulls all this data in and now I can see my business on one screen, ad spend and profit across every platform.
Incredible company! I rely on Tru Power Data as my go-to CRM for my real estate business and for data storage. They're lightyears ahead of the big box companies. Their team is quick to respond and helps with any changes, essential to my company's success!
I've been using Tru Power Data for my ad tracking for about a year. The disposition reports are sweet, my team can now see cost per sale and appointment right within the dash. Overall, very satisfied with the product!
Get in touch with us
Experience the platform built to route, track, and scale your entire lead operation.
Explore more lead distribution features
Everything you need to scale your lead operation, all in one platform.