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For Accelerating
Business Growth
Tru Power Data is an all-in-one platform – powered by AI and built to help you scale. Our features include CRM, Lead Distribution, Ad Tracking, Data Warehousing, and much more!
Lead Distribution
Ad Tracking
CRM
Data Warehouse
Ad Tracking
Our Ad Tracking feature consolidates all ad spend into one centralized dashboard, making it easy to analyze and compare key KPIs like LTA, CPA, profit percentage, and more – across every level, from campaign and ad set down to individual ads.
- Integrate With All Major Ad Platforms
- Track All Ad Spend in One Dashboard
- Real-Time Ad Insights & Tracking
Data Warehousing
Tru Power Data includes an in-depth data warehouse that lets you quickly store, access, filter, and analyze unlimited records in seconds.
- Unlimited Record Storage
- Advanced, Custom Filter Option
- Import, Export & API Capabilities
- Bulk Data Update Tools
CRM
We offer a full-service CRM – built by and for sales teams – with smart lead management tools and a mobile app available on both iOS and Android.
- Call, Text, and Email from One Platform
- Mass Email & SMS Messaging Capabilities
- Dynamic Smart Lists for Faster & Consistent Follow-Up
- Real-Time Performance Tracker
- Push Notifications via Mobile App
Lead Distribution
Our Lead Distribution feature lets you route and deliver leads to clients and call centers in real time using multiple delivery methods. Setup is fast and intuitive, with no manual payloads needed – so you can start sending leads in minutes without the technical hassle.
- Direct Post
- Ping Post
- Email Post
- SMS Post
- Sheets Post
Campaigns
Fully customizable campaigns give you complete control over how leads are sent – by ZIP code, custom filters, or delivery rules. Set up reject flows, filter by any field, and automatically block test, fake, or duplicate leads.
- Set delivery caps by day, week, or month
- Send leads by priority, price, or custom rules
- Apply custom filters on any lead field to block test, fake, or unqualified leads
- Build reject flows to make sure no leads hit the floor
Call Distribution
With our Call Routing feature, you can route, transfer, and manage inbound calls with ease – sending every call to the right person, team, or destination in real time.
- Unlimited Phone Numbers
- Call Routing & Transfers
- Call Tracking with P&L Visibility
Zip Code AI
Zip Code AI provides detailed insights into your clients’ geographic coverage – identifying overlapping ZIP codes, comparing client territories, and helping you maximize ROAS by industry or vertical.
- Visualize and compare client ZIP code coverage
- Identify overlaps to reduce leads falling to floor
- Maximize ROAS with data-driven territory insights
Postbacks
S2S Conversion Tracking
Our S2S Conversion tools give you full control over your postback strategy. Send conversion data directly to media buying platforms for better optimization. You can trigger postbacks on your own offers for affiliate tracking, and push traffic to external offers via custom postback URLs.
Custom Conversions & Pixel Postbacks
Track and fire customer conversions using pixel and postback support. Whether you’re using standard pixels or custom server-side events, our platform lets you fire conversion events based on user actions—ensuring every sale, lead, or qualified event is properly tracked and attributed across all platforms.
Affiliate Offers
Data-driven affiliate ecosystem that grows with your business.
Add publishers to your offers
Manage Affiliates
Manage Offers
Disposition Reporting
Dispositions let you track lead performance in real time. Assign statuses like sold, appointment set, and more to keep your reporting clean and accurate—so you know exactly what’s working and what’s not.
- Instantly compare key KPIs like CPL, LTA, and CPA across all traffic sources and affiliates
- View real-time profit & loss across every channel
- Filter performance data by client, affiliate, industry, traffic source, and more
Community
- Scale With Leads Course
- Scale With Leads Community
- Access To Partner With Us
- Buy / Sell Leads
- Resources
Client Testimonials
David T.
Marketing Executive
Eye opening clarity! Before Tru Power it was a pain managing campaigns as I have campaigns spread across a dozen ad accounts so tracking my profits was a pain. TPD pulls all this data in and now I can see my business on 1 screen. From seeing my ad spend / profit across multiple platforms.
Josh P.
Digital Marketer
Incredible company! I rely on Tru Power Data as my go-to CRM for my real estate business and for data storage. They're lightyears ahead of the big box companies many use. Their team is quick to respond and helps with any necessary changes. They've been essential to my company’s success!
Daniel L.
SEO Specialist
I’ve been using Tru Power Data for my ad tracking for about a year. They’ve come out with a few new additioonas that i really like. The disposition reports are sweet. My team is now able to see cost per sale and appointment right within the dash. Overall, very satified with the product!
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