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Google Logo Google Rating 5.0 ★★★★★
Daniel Linger
Daniel Linger ★★★★★ March 2024
“I run an ad agency and this tool has been life saving for us. We spend millions every year across multiple clients and having the ad tracking in one place saves me a hour or two every week. We’re starting to phase out zapier as well and use it as a posting tool. Highly recommend!”
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David T
David T ★★★★★ February 2024
“Eye opening clarity! Before Tru Power it was a pain managing campaigns across a dozen ad accounts… TPD pulls all this data in and now I can see my business on 1 screen… Highly recommend Tru Power Data.”
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Cassandra Kaufman
Cassandra Kaufman ★★★★★ January 2024
“We’ve worked with TruPower on different projects. It has always been an absolute pleasure with outstanding results. I can’t say enough good things. The staff at TruPower feel more like friends than a business relationship.”
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Performance Metrics That Matter

Track the numbers that drive growth — not fluff. These four core KPIs help you make better marketing decisions, optimize your spend, and scale with clarity.

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CPL (Cost Per Lead)

Understand how much you’re spending to generate a single lead. Keeping this number low without sacrificing quality is key to profitability and campaign scale.

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Appt Cost (Cost Per Appointment)

Tracks what it costs to get a booked call or meeting. This metric is essential for service-based businesses and high-ticket offers that rely on scheduled conversations.

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CPA (Cost Per Acquisition)

This is what it costs to land a paying customer. CPA gives you a clear view into return on ad spend (ROAS) and helps define your profitability thresholds.

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LTA (Lead to Appointment %)

Shows how effectively your leads convert into booked appointments. A high LTA means your lead quality and follow-up systems are dialed in.