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Posted on Google Posted on Google Posted on GooglePerformance Metrics That Matter
Track the numbers that drive growth — not fluff. These four core KPIs help you make better marketing decisions, optimize your spend, and scale with clarity.
CPL (Cost Per Lead)
Understand how much you’re spending to generate a single lead. Keeping this number low without sacrificing quality is key to profitability and campaign scale.
Appt Cost (Cost Per Appointment)
Tracks what it costs to get a booked call or meeting. This metric is essential for service-based businesses and high-ticket offers that rely on scheduled conversations.
CPA (Cost Per Acquisition)
This is what it costs to land a paying customer. CPA gives you a clear view into return on ad spend (ROAS) and helps define your profitability thresholds.
LTA (Lead to Appointment %)
Shows how effectively your leads convert into booked appointments. A high LTA means your lead quality and follow-up systems are dialed in.
