The Fastest Way to Increase ROAS.
Tru Power Data connects your ads, CRM, and reporting into one unified platform —
so you know exactly where your marketing dollars are going.
Combine All Your Ad Spend From All Social Platforms Into One Database.






★★★★★ March 2024

★★★★★ February 2024
TPD pulls all this data in and now I can see my business on 1 screen. From seeing my ad spend / profit across multiple platforms, the coverage areas of my clients, and my accepted vs rejected leads in real time.
I can even deliver leads based on their zip coverage in ways I haven’t been able to before.
If you’re managing multiple high volume pay per lead campaigns and need to route and post leads in an efficient way, I highly recommend Tru Power Data.”

★★★★★ January 2024

Performance Metrics That Matter
Track the numbers that drive growth — not fluff. These four core KPIs help you make better marketing decisions, optimize your spend, and scale with clarity.

CPL (Cost Per Lead)
Understand how much you’re spending to generate a single lead. Keeping this number low without sacrificing quality is key to profitability and campaign scale.

Appt Cost (Cost Per Appointment)
Tracks what it costs to get a booked call or meeting. This metric is essential for service-based businesses and high-ticket offers that rely on scheduled conversations.

CPA (Cost Per Acquisition)
This is what it costs to land a paying customer. CPA gives you a clear view into return on ad spend (ROAS) and helps define your profitability thresholds.

LTA (Lead to Appointment %)
Shows how effectively your leads convert into booked appointments. A high LTA means your lead quality and follow-up systems are dialed in.
Top Rated Ad Tracking AI of 2025
All-in-one ad tracking platform to streamline your performance. Track critical KPIs like CPL, CPA, Appt Cost, and LTA across all channels in one simple dashboard.
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